Say the letters U-M-B-N out loud. What do you hear?
There is a book called CDB. The book begins: “C-D-B. D-B-S-A-B-Z-B.”
Nonsense? When read silently. But when you say each letter aloud, suddenly the meaning is clear. By participating actively with the book, the reader and book co-create meaning.
(“See the bee. The bee is a busy bee.”)
Like the book, our work requires active participation and collaboration to cohere.
UMBN is a collaborative, not a single business.
Learn more about our individual practices below.